What will growing attention to online content do for your e-commerce site?

More companies are starting to submit to the power of online content. Not long ago, it would have been a dream to imagine streaming, free TV over the web. Now networks are almost expected to do it.

The Dish Network is one of the most recent to offer content online. Sony is also continuing to bet on online TV through Crackle.com, which could become the primary entertainment channel for Sony’s PlayStation Network, a growing video service that feeds games and online content into homes via PlayStation 3 consoles.

What will this mean for everyone trying to sell product online? Will you continue to increase online advertisements on these networks? And if so, does that mean you’ll cut back on traditional, print ads?

I’m curious – as always.

Related posts:

• Fit for Commerce CEO: social and mobile are “top of mind” Technology is almost always a hurdle, no matter what industry you’re in. For eCommerce folks, technology can be a hurdle, it can be intimidating and confusing – but more importantly, it is necessary for business. Right now, one of the...
• Fun, recent e-commerce developments Online retail innovators are making our virtual shopping experiences easier and more fun than ever. Take Visa’s new Rightcliq, for instance, which is working to bring online shoppers to one hub where their preferences and certain settings can be remembered....
• Video interview: Jana Eggers – How to use customer-generated content to build your brand When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according to Jana Eggers, CEO of...