Video Interview: Jack Kiefer, Babyage.com, on new ways e-retailers must think now

While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing in e-commerce, he says. For instance, technology is always an issue, but what’s a big problem in the e-commerce space is that people are buying “nuggets” of a solution, when “really we need end-to-end product solutions,” says Kiefer.

Here, he talks more about these topics as well as some of those forward-looking ideas which he plans to implement with the site, such as “The Word of Mom,” which will aim to get the resident “moms” of a community to become advocates for brands sold on Babyage.com. It’s one of many ideas Kiefer plans to see through in the years ahead. Listen to him here amid the chatter of the eTail exhibit hall:

Related posts:

• Video interview: Jana Eggers – How to use customer-generated content to build your brand When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according to Jana Eggers, CEO of...
• Video interview: Kathy Hecht on personalization In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that they are important to you,”...
• Video interview: Brandon Proctor, Build.com, on how to make sense of data It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc. At eTail East this year, speakers discussed this issue, including Brandon Proctor, VP, Marketing, Build.com, who talked...