At this point if you haven’t heard of Pinterest, you are officially living under the proverbial rock. I’ll do my best to move on and forgive with a debriefing: Pinterest allows people to share who they are by sharing the [...]
When Facebook goes public, CEO Mark Zuckerberg will be richer than Microsoft Corp.’s Steve Ballmer and Russian steel billionaire Vladimir Lisin, both twice his age. This is according to an article in the Washington Post, one of an array of [...]
Unless you’re living on a planet uninhabited by anything Mark Zuckerberg has touched, you’ve heard the news about Instagram. Facebook, the biggest social networking site on the planet (our planet, you know, the one Mr. Z is on), purchased the [...]
Any profile of a group buying website details both the positives and the negatives of utilizing the method. On the one hand, you have to offer a deep enough discount to attract a sufficient number of customers. On the other [...]
By Carolee Sherwood Special to the eTail Blog Pop quiz! What famous record company or DJ said: “We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next favorite artist or recording is [...]
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers “Like” Sweepstakes After keeping a [...]
Packing for a conference is like packing for anything else: without a checklist you’re bound to forget something…toothbrush, pajamas, underwear, business cards (hopefully not all of the above). As you check off your essentials for your trip to eTail Boston [...]
It’s been the question on nearly every executive’s mind for at least a good year now: Is there really such a thing as a measurable social media ROI?
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