By Carolee Sherwood Special to the eTail Blog Pop quiz! What famous record company or DJ said: “We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next favorite artist or recording is [...]
We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer, Scott Kay Inc. [...]
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers “Like” Sweepstakes After keeping a [...]
by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes before disappearing into Twitter purgatory, [...]
by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize the social space. Getting right [...]
by Ronald Ladouceur Special to the eTail Blog Many retailers think successful social marketing is a function of reaction time. Armed with social media monitoring tools and Twitter consoles, they hover over their keyboards, ready to pounce on negative mentions and [...]
As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer, you are interested in fields [...]
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