Post Tagged with: "segmentation"

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

0 Kelly Hushin / January 17, 2012 2:42 pm

When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]

Dan Scott’s “One thing I can’t live without…”

Dan Scott’s “One thing I can’t live without…”

11 Kelly Hushin / September 16, 2011 9:51 am

We are happy to bring you the second installment of our new series, “One thing I can’t live without.” Our first one kicked off last week with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans. And we have to give [...]

Introducing a New Blog Series: Charlie Cole’s “One thing I can’t live without…”

Introducing a New Blog Series: Charlie Cole’s “One thing I can’t live without…”

0 Kelly Hushin / September 8, 2011 5:58 pm

Don’t you just live for certain “regular” occurrences in life? You know, like your favorite monthly column in your favorite magazine. Or your favorite weekly TV show (which may or may not be one you’d like to publicly announce.) Or Taco Tuesday… [...]

Birkenstock Central: How To Increase Email Sales via Lifecycle Management

Birkenstock Central: How To Increase Email Sales via Lifecycle Management

0 Kelly Hushin / August 26, 2011 12:21 pm

By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central, discussed how his company’s email [...]