eTail West 2012 honored a slew of excellent companies in its second annual eTail Best-in-Class Awards celebration, held at the conference in Palm Springs, Calif. I had the pleasure of speaking with several of the winners, not just about how [...]
It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing to PPC optimization to customer [...]
Calling all online retailers: it’s time to send us your nominations for the Best-in-Class Awards. For the second year, eTail is helping the retail industry benchmark in four of the hottest areas impacting their business, and yes, the gates are [...]
We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer, Scott Kay Inc. [...]
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the largest publication in the U.S. [...]
So this is us – the eTail team. It’s Sunday night and we’ve just spent a long, hard day setting up for the conference which kicks off tomorrow in Boston. Some of us worked harder than others while some were [...]
By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content targeting, geo-targeting and customizing content [...]
New York eTailers gathered for our first happy hour event in NYC last night, one of our first lovely-weathered evenings of the season. What was the occasion? To that I say: need there be one? Being a member of the retail [...]
Lots of happenings these past few weeks in the e-commerce universe. In case you missed anything, here are a few headlines you should know about: Microsoft to Buy Skype for $8.5 Billion: The New York Times reported on Tuesday that Microsoft [...]
For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for 200 years into the digital [...]
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