By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching for the “secret sauce” for providing optimized and tailored customer [...]
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as retailers find that it can [...]
Today’s advertising experience is more dynamic than ever before. Companies specializing in dynamic creative optimization are helping businesses to understand the way that all elements of their advertising (including copy, product, image and call-to-actions) play to the micro-segments of their [...]
Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The company has received valuable insight [...]
By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content targeting, geo-targeting and customizing content [...]
by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes before disappearing into Twitter purgatory, [...]
For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product at the right time at [...]
We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits us where we will discuss [...]
At the end of last year, I had the pleasure of sitting down with the lovely and gracious Annabel Kilner, Head of US Business Development for MyDeco.com. In the recent excavation of videos from my various memory cards, I found [...]
Happy Monday. I’m planning a series of webinars for e-commerce folks and want to know which topics you’re most interested in discussing. Take the poll below and if you have other ideas, feel free to comment below as I’m open [...]
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