If your CEO, CMO, CFO (pick a C) hasn’t breathed the term ROI down your neck more times than you can count, we want to know where you’re working! But really, s/he has good reason to – at the end [...]
Mother’s Day is a holiday made for online shopping. While many of us may not live with our mums, we can surely still think of them and send them something special – particularly when our favorite retailers keep making it [...]
It’s the job of digital marketers to figure out where their industry is going and how customers will respond to the changing digital world. If not us, who will? That’s why it’s so important to get together and talk about [...]
In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that data, and what does it [...]
In a new national survey conducted by Great Clips Salons, a salon network with more than 3,100 salons throughout the United States and Canada, employing nearly 30,000 stylists, found that – wait for it… People hate to wait. The survey [...]
Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a media and market research company, [...]
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President, David’s Bridal, the number of [...]
By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report by ComScore, Inc. found that [...]
It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]
By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using tablets to browse, shop and [...]
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