A MediaMind study shows that click-through rates on mobile ads are nine times higher than click-through rates on online banner ads. As retailers expand into the world of mobile advertising, they want to know what works and what doesn’t to [...]
Luxury brands are no longer lagging in the digital world – well, the best ones, anyway. The ones that still are? We’re betting they’ll catch up soon given the recent track record we’ve seen with lots of luxury companies ramping [...]
According to Portfolio.com, Wal-Mart and Target are working on a hush-hush plan to adopt mobile payments for their stores. We can’t confirm it with any certainty, but we don’t mind spreading a rumor if we like where it’s going… When [...]
It’s the job of digital marketers to figure out where their industry is going and how customers will respond to the changing digital world. If not us, who will? That’s why it’s so important to get together and talk about [...]
By Neel Grover, Special to the eTail Blog It’s true – thank goodness: we are slowly inching toward a healthier economy. Recent surveys such as one conducted by the University of Michigan indicate an uptick in consumer spending alongside consumer [...]
The below post is from friend and colleague, Amol Tembe, who also happens to be my boss! This is the first of many posts you’ll see in the coming weeks where I and/or my colleagues talk frankly about ecommerce, mobile [...]
When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he said, has a market capitalization [...]
By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report by ComScore, Inc. found that [...]
It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta [...]
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