A retailer’s website is its digital flagship and should represent the brand as effectively as its brick and mortar storefronts. Here’s what a few luxury retailers are doing to bring people into their digital channels as alluringly as they’ve done [...]
Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy, is that most wealthy Americans [...]
While the luxury space certainly has some digital standouts (think Burberry, Ralph Lauren), many luxury retailers have been historically reluctant to adopt online initiatives for fear of compromising a prestigious brand image. The idea of making everything so available and transparent to everyone turns [...]
Assouline’s position in the luxury market is unique. The company doesn’t produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame, beautiful books about fashion, travel [...]
When it comes to innovative marketing, the luxury sector has a few obvious standouts. One of the earliest adopters of advanced digital marketing was British brand Burberry, and since it came onto the digital scene, the brand has not disappointed [...]
Cecilia Pagkalinawan, Founder, StyleTrek.com, has an impressive (to be modest) resume of digital experience for luxury brands under her belt. As one of the digital eras original entrepreneurs, she is touted as an e-commerce expert. According to Pagkalinawan, luxury companies [...]
At the end of last year, I had the pleasure of sitting down with the lovely and gracious Annabel Kilner, Head of US Business Development for MyDeco.com. In the recent excavation of videos from my various memory cards, I found [...]
As the northeast rebounded from a snowstorm that left one of it’s biggest cities (that’s NYC, folks – where we’re stationed!) crippled, retail sales over the holiday fared surprisingly well. Sure, there may not have been many on-foot shoppers these [...]
Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need to be on Facebook,” but [...]
I remember sitting in on some presentations and panels at the recent Luxury Interactive event in NYC and hearing people talk about better aligning your e-commerce site with your brick and mortar stores to drive sales from each. The argument [...]
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