Do customers see your emails in their inbox and automatically hit “delete”? Or maybe they aren’t seeing your email at all? If you’re starting to see the ROI for your email marketing campaign take a tumble, it might be time [...]
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as retailers find that it can [...]
You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw, when she came up with [...]
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]
Calling all online retailers: it’s time to send us your nominations for the Best-in-Class Awards. For the second year, eTail is helping the retail industry benchmark in four of the hottest areas impacting their business, and yes, the gates are [...]
By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central, discussed how his company’s email [...]
Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The company has received valuable insight [...]
Having an affiliate marketing program is like having a nationwide or even worldwide sales force. By tapping into this resource, you can grow your business.
Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well [...]
It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think people would say, ‘Why do [...]
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