In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that data, and what does it [...]
By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled with the number of marketing [...]
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]
Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good screen capturing tool is essential [...]
We are back with another round of our new series, “One thing I can’t live without.” This week, we bring you Jack Kiefer, Founder & President, Babyage.com. His opinions on technology are clear: it’s a necessity. And if you don’t [...]
We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer, Scott Kay Inc and BJ Emerson, VP, Technology, Tasti [...]
Don’t you just live for certain “regular” occurrences in life? You know, like your favorite monthly column in your favorite magazine. Or your favorite weekly TV show (which may or may not be one you’d like to publicly announce.) Or Taco Tuesday… [...]
by Todd Scholl Special to the eTail Blog In the world of ecommerce, there are a variety of different options when it comes to metrics. Without a good framework, accurate interpretations of these metrics can be challenging. Today’s merchandising, online [...]
Brian Tilzer speaks with eTail about how Staples.com developed its successful e-commerce platform, how it has evolved, why analytics are so important and more. 1. Can you tell us a little about yourself, your background and what you do at [...]
As the saying goes, good marketing is all about good data. But is that everything, particularly when it comes to ecommerce? If you have an amazing array of data, will your e-success be guaranteed? At Lucky Brand Jeans’ online platform, good [...]
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