Post Tagged with: "customer-generated content"

How Customer Reviews Put Local Businesses on the Map

How Customer Reviews Put Local Businesses on the Map

0 Kelly Hushin / May 8, 2012 1:16 pm

Can’t get enough of infographics? They’re just so handy! Here’s one from Milo (which compiled research from a study done by SearchEngineLand.com and one by eMarketer.com) on how consumers are looking for and finding local small businesses, as well as the impact [...]

Examples of How Good (or Bad) Customer Experiences Can Define a Brand

Examples of How Good (or Bad) Customer Experiences Can Define a Brand

0 Kelly Hushin / April 4, 2012 3:15 pm

Thanks to the proliferation of social media and viral video, one customer’s experience can suddenly become every customer’s experience. Top retailers know that the voice of the customer (VOC) has become more important than ever before. Managing every customer’s encounter [...]

Announcing eTail’s First Annual Rising Stars!

Announcing eTail’s First Annual Rising Stars!

0 Kelly Hushin / May 20, 2011 12:11 pm

eTail, the multi-channel conference from which this blog was sprouted, has this year decided to recognize some technology providers who are true innovators in our industry. We’re thrilled to roll out the red carpet for eCommerce’s “Rising Stars.” These are [...]

L’Oreal Spends Big on Digital – How are YOU innovating?

0 Kelly Hushin / May 11, 2011 10:46 am

Delving into the digital space, L’Oréal has made its largest digital investment to date with Demand Media, home to sites like typeF.com (the new Tyra Banks Web play) and eHow, reported Women’s Wear Daily. The company has secured exclusive rights [...]

‘Practicological’ Strategies for Successful Social Commerce

‘Practicological’ Strategies for Successful Social Commerce

0 Kelly Hushin / May 2, 2011 11:27 am

by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize the social space. Getting right [...]

POLL: What topics would you like to learn about in an e-commerce webinar series?

4 Kelly Hushin / November 22, 2010 5:15 pm

Happy Monday. I’m planning a series of webinars for e-commerce folks and want to know which topics you’re most interested in discussing. Take the poll below and if you have other ideas, feel free to comment below as I’m open [...]

Video Interview: Jack Kiefer, Babyage.com, on new ways e-retailers must think now

4 Kelly Hushin / September 27, 2010 5:57 pm

While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing in e-commerce, he says. For [...]

Tamar Koifman: How to use Facebook ‘Like,’ location-based marketing & Twitter for customer service

0 Kelly Hushin / September 22, 2010 1:51 pm

Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need to be on Facebook,” but [...]

Video interview: Jana Eggers – How to use customer-generated content to build your brand

0 Kelly Hushin / August 20, 2010 3:29 pm

When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according to Jana Eggers, CEO of [...]