Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President, David’s Bridal, the number of [...]
Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy, is that most wealthy Americans [...]
As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer, you are interested in fields [...]
These days, it’s easy for e-retailers to say, “Yes, we need more content on our site,” “Yes, we’ll outsource content writers,” even, “Yes, we’ll bring content writers on board!” It’s easy to say because it’s obvious customers respond to it [...]
Announcing the launch of a Kardashian pre-paid MasterCard today, the three sisters are showing their support for mobile commerce. On Kim Kardashian’s site “she” writes: “I am so excited to reveal to you guys that Kourtney, Khloe and I have partnered [...]
When a company has such an iconic brand, and they decide to change that brand, is that good or bad? Perhaps the change comes with an evolution in product and customer base. As we all know, GAP decided to change [...]
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