Twitter
Facebook
LinkedIn
Not too shabby.
Well, we’re hosting a Twitter contest to give away the aforementioned-in-the-headline prizes, and the best part is – it’s easy to enter!
Here’s what you’ll have to do if you’d like a chance to win a $500 spa gift card and TWO PASSES to our Luxury Interactive London OR Luxury Interactive New York event (or one pass for each!) For those of you who may not know, those events deal with digital branding and marketing for big-time luxury retail companies. If you qualify as one of those you should check them out!
Here’s the skinny on the contest:
1. Follow our luxury Tweets on Twitter: @LuxInteractive!
2. Retweet our Tweets. All you have to do is re-tweet ANYTHING WE’VE SAID! or create your own Tweet with @LuxInteractive in it.
3. Comment on THIS ARTICLE with your answer to our “Twitter vs. Catalog” question. The question is:
Do you expect A) Twitter or B) Catalog to be more important in your 2012 marketing strategy?
Just put your answer below in the comments portion!
Do these three easy steps and you’re entered to win! Just imagine, you could be lounging at your favorite spa whilst reflecting on all the fascinating things you learned at Luxury Interactive…
**Small disclaimer: You must be a qualified luxury retailer to win. Now get tweeting!**
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- Nordstrom taking cues from Luxury Interactive? I remember sitting in on some presentations and panels at the recent Luxury Interactive event in NYC and hearing people talk about better aligning your e-commerce site with your brick and mortar stores to drive sales from each. The argument...
- Key eCommerce takeaways from Luxury Interactive 2010 It’s been a few weeks since retail and luxury executives convened on the 17th floor of NYC’s Sentry Centers for the annual Luxury Interactive conference, but the buzz is still around as we here at WBR and others in the...
- Luxury Interactive 2010: Overall re-cap from a newbie I’m no stranger to trade shows and conferences. Having come from another B2B environment where trade shows were a huge part of the annual calendar, I know the drill. But Luxury Interactive was different from any show I’d ever been...
Twitter
catalogue!!
twitter
twitter (and social media in general) #chaimaster
twitter
Digital Catalog (!)
Likely Twitter – although, who knows what else will arise in 2012!
twitter!!!
Both. Catalogue provides the comforting authentication needed to make people see your product as both important and real and then twitter helps to humanize the process. Its(Twiiter) real time response capability allows you to soft market for free to people who choose to follow you. The right company or power player retweeting you also adds validity and gives the word of mouth effect to your marketing effort. Also many non celeb types are still taste makers in their individual social circle. Twitter engages that user, but catalogue has the user seeing you as important and worthy of the retweet or the follow. Using myself as an example, only by being able to see Luxury Interactive in a true light of validation initially led me to follow on twitter, to retweet, and then led me here to post on this article. I now have an experience engaged by participation as well as exposure, but the action was created through visible validation in the arena of expertise, which is implied by the company site and the conference hosting.
Great comments everyone! Interesting to see how this “contest” is shaping up. Looks like Twitter has the lead, though we still realize the importance of catalogs in some way. Keep the comments coming guys!
Twitter: @forever_free00. What a wonderful way to get people talking and excited about the various opportunities to grow business.
Thanks! We have a winner to announce shortly…
both
Twitter
Catalog.
Twitter because having access to information in “real time” or exactly as it comes out is so crucial and will be even more so with rapidly growing businesses!
Twitter: @amb26
Twitter – or maybe a virtual catalogue that encompasses all the best tweets from the event?
Hmmm – very interesting concept – I like it! Keep the comments coming folks!
Hi, as requested my Twitter name is @caroline_rolfe
Just realised my comment doesn’t really make sense – I meant with regards to the Lux Interactive event a twitter feed and virtual catalogue would be good. For general marketing strategy Twitter is more important for customer engagement and brand building – catalogue is more important for showcasing our lovely products all in one place.
A) Twitter
the virtual catalog is a great idea but i don’t think it should contain only the “best” tweets. How about every tweet which is categorized respectively?
@amb26
A) Twitter
What’s the definition of “catalog” in this case? If it means a print or digital catalog of products.. well… there is no beating that. However, most retailers already have that down. So… Twitter will likely be a more important focus for 2012.
digital catalog/brand website.
twitter, hands down.
catalogs are for the recycling bin or the bathroom mag rack. no purchasing happening in either place.
i’m on twitter on and off all day long.
Depends on the demographic of the luxury consumer … an older consumer might prefer the richness of the look and feel of a beautiful catalogue, while a younger consumer might more likely respond to a more high tech approach to marketing, like twitter.
Twitter: It is the number one on the social media scale. You hit more viewers and potentional clients faster as well as get feedback instantly from your clients.
Thanks for all the comments during our contest! A winner will be announced soon, but more importantly it looks like we’ve got a good discussion going. Twitter seems to be taking the lead as a top focus for 2012 marketing plans, not because catalog is unimportant, but simply because there’s still so much for luxury retailers to learn about it. Looking forward to seeing where this all goes!
A combination of both a catalogue and twitter.
Twitter, it’s the human element that my clients look for. Love learning about all of the new developments in the luxury markets!
I think twitter is so appealing because it is simple and straightforward. You don’t have to go searching for information and the news in instantaneous.
@amb26 twitter handle
EVERYONE – if you commented here and you want your final shot at being entered in the contest, reply to your own comment with your Twitter handle (@TwitterName, that is) so we can make sure you’re following us! Quick!!