Video interview: Kathy Hecht on personalization

In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites.

“Customers want to feel that they are important to you,” she said. “They feel important when you show them that you understand who they are, and why they’re there.”

Listen to her tips below, and tell us what you think!

Related posts:

• Kathy Hecht talks personalization: Triumphs and challenges at AG Personalization is much more complex than signing onto a site that says, “Welcome Mary.” In fact, online consumers today expect – even if they don’t know they expect it – that a website know them, know their interests, know their...
• Monetizing social media – “This is not an age for magazines” Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In a panel discussion during the...
• John McDonnell on the importance of content in marketing/brand building You might argue that the product John McDonnell is selling sells itself. As COO of Patron Spirits Company, he’s marketing a product – tequila – that is virtually recession proof. But Patron isn’t just tequila, it’s high-end, luxury-grade tequila and...