It goes without saying that ROI is crucial to consider when it comes to mobile commerce application development. It’s easy enough for your CEO to think about that but s/he is often not the one in the trenches trying to [...]
By Carolee Sherwood Special to the eTail Blog Pop quiz! What famous record company or DJ said: “We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next favorite artist or recording is [...]
We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer, Scott Kay Inc. [...]
While the luxury space certainly has some digital standouts (think Burberry, Ralph Lauren), many luxury retailers have been historically reluctant to adopt online initiatives for fear of compromising a prestigious brand image. The idea of making everything so available and transparent to everyone turns [...]
by Peter Stringer Special to the eTail Blog Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information [...]
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers “Like” Sweepstakes After keeping a [...]
For too long, we’ve been thinking about how to turn conversations into conversions. It’s time to start thinking about how to turn conversions into conversations. So says Amy Lanigan, VP Client Strategy, Fluid. During a presentation at eTail Boston, Amy [...]
It’s been the question on nearly every executive’s mind for at least a good year now: Is there really such a thing as a measurable social media ROI?
by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes before disappearing into Twitter purgatory, [...]
by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize the social space. Getting right [...]
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