It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]
It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]
We have to thank JESS3 for this adorable Facebook infographic. Because a pictures tells a thousand words…
Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That’s a lot of online fans. But how does he and the rest of the interactive team at [...]
It goes without saying that ROI is crucial to consider when it comes to mobile commerce application development. It’s easy enough for your CEO to think about that but s/he is often not the one in the trenches trying to [...]
By Carolee Sherwood Special to the eTail Blog Pop quiz! What famous record company or DJ said: “We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next favorite artist or recording is [...]
We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer, Scott Kay Inc. [...]
While the luxury space certainly has some digital standouts (think Burberry, Ralph Lauren), many luxury retailers have been historically reluctant to adopt online initiatives for fear of compromising a prestigious brand image. The idea of making everything so available and transparent to everyone turns [...]
by Peter Stringer Special to the eTail Blog Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is the proliferation of information [...]
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers “Like” Sweepstakes After keeping a [...]
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