While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught us that direct marketing fundamentals [...]
It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think people would say, ‘Why do [...]
For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product at the right time at [...]
We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits us where we will discuss [...]
Happy Monday. I’m planning a series of webinars for e-commerce folks and want to know which topics you’re most interested in discussing. Take the poll below and if you have other ideas, feel free to comment below as I’m open [...]
By Meyar Sheik (Special to the eTail Blog) While there’s a little more optimism for the upcoming holiday shopping season than in recent years, 2010 will still not be a piece of cake. However, that doesn’t mean that retailers won’t [...]
Around 2008, Pizza Hut decided to launch a mobile platform and was discussing whether to do an APP or something else. The company decided on an APP, which paid off in the end – it’s now one of the most [...]
For the longest time we’ve been wondering: how is Twitter going to monetize what it’s doing. We mean really monetize…as in ads – definitive money making. Apparently, as this article states, the company is getting serious about doing just that. [...]
The big FB is everywhere, isn’t it? We’ve all known that for a while now. And with with Social Network coming out, it’s even more everywhere, if more everywhere is possible. I’m going to see it next week and look [...]
While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing in e-commerce, he says. For [...]
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