by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of the several moving parts involved. [...]
Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much info out there about SEM these days that it can [...]
By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using tablets to browse, shop and [...]
Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy, is that most wealthy Americans [...]
The following was originally published on Retail Online Integration as a specially contributed piece by yours truly. If you missed it there, we’re bringing it to you here now! When I asked Jason Kang, Chief Marketing Officer of Zazzle.com, to [...]
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta [...]
Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good screen capturing tool is essential [...]
By Mark Simpson, Special to the eTail Blog You’ve been planning for months for this time of year: the holiday shopping season. Black Friday and Cyber Monday have come and gone, but there is still plenty of time left for [...]
It goes without saying that ROI is crucial to consider when it comes to mobile commerce application development. It’s easy enough for your CEO to think about that but s/he is often not the one in the trenches trying to [...]
by Todd Scholl Special to the eTail Blog In the world of ecommerce, there are a variety of different options when it comes to metrics. Without a good framework, accurate interpretations of these metrics can be challenging. Today’s merchandising, online [...]
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