It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]
By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using tablets to browse, shop and [...]
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta [...]
By Mark Simpson, Special to the eTail Blog You’ve been planning for months for this time of year: the holiday shopping season. Black Friday and Cyber Monday have come and gone, but there is still plenty of time left for [...]
It goes without saying that ROI is crucial to consider when it comes to mobile commerce application development. It’s easy enough for your CEO to think about that but s/he is often not the one in the trenches trying to [...]
Mobile Shopping Fall took place in New York City last week and we’re happy to report it was a hit! Following opening remarks from Chairperson Marci Troutman, CEO of Siteminis; Kelly Shoenfelt, Manager of Online Customer Experience for Southwest Airlines [...]
Staples.com has today introduced a new mobile site (M.Staples.com) that brings its “easy” concept to customers’ smartphones, allowing them one-click access to a store locator with automatic GPS, store inventory lookup, optimized ink and toner finder and enhanced on-site search [...]
Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social and mobile strategies. Here, BJ [...]
Many people say ecommerce is still a baby. So you can imagine how lots of big retailers feel about mcommerce. But it’s become an indisputable fact that mobile commerce is growing exponentially and that retailers can’t ignore it anymore. We [...]
After attending our eTail West event at the end of February, Andrew Asch from ApparelNews.net wrote a great summation of his observations about social media and its effect on online retail. He shared his insights on his sight and I’m [...]
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