Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy, is that most wealthy Americans [...]
While the luxury space certainly has some digital standouts (think Burberry, Ralph Lauren), many luxury retailers have been historically reluctant to adopt online initiatives for fear of compromising a prestigious brand image. The idea of making everything so available and transparent to everyone turns [...]
Lots of happenings these past few weeks in the e-commerce universe. In case you missed anything, here are a few headlines you should know about: Microsoft to Buy Skype for $8.5 Billion: The New York Times reported on Tuesday that Microsoft [...]
Assouline’s position in the luxury market is unique. The company doesn’t produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame, beautiful books about fashion, travel [...]
Not too shabby. Well, we’re hosting a Twitter contest to give away the aforementioned-in-the-headline prizes, and the best part is – it’s easy to enter! Here’s what you’ll have to do if you’d like a chance to win a $500 [...]
When it comes to innovative marketing, the luxury sector has a few obvious standouts. One of the earliest adopters of advanced digital marketing was British brand Burberry, and since it came onto the digital scene, the brand has not disappointed [...]
Potential is in Ecommerce and Social Media Marketing According some reports issued over the past few days, department stores and electronics sales in March showed modest gains while luxury and, you guessed it, ecommerce, recorded strong growth. Good news! One [...]
Cecilia Pagkalinawan, Founder, StyleTrek.com, has an impressive (to be modest) resume of digital experience for luxury brands under her belt. As one of the digital eras original entrepreneurs, she is touted as an e-commerce expert. According to Pagkalinawan, luxury companies [...]
As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer, you are interested in fields [...]
At the end of last year, I had the pleasure of sitting down with the lovely and gracious Annabel Kilner, Head of US Business Development for MyDeco.com. In the recent excavation of videos from my various memory cards, I found [...]
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