It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]
It’s a simple question, but we are dying to know where your hearts are for this weekend’s big game (or maybe where your money is??…Not necessarily the same!) Seeing that we’re based in NYC you can probably guess where our [...]
It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]
Today’s advertising experience is more dynamic than ever before. Companies specializing in dynamic creative optimization are helping businesses to understand the way that all elements of their advertising (including copy, product, image and call-to-actions) play to the micro-segments of their [...]
For the second year in a row, eTail will be live streaming some of its super informative and engaging sessions as they take place in Palm Springs. (At the JW Marriott, Palm Desert, to be exact.) We first tried this [...]
By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using tablets to browse, shop and [...]
You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw, when she came up with [...]
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]
Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy, is that most wealthy Americans [...]
The beauty of launching a business today is that you need little more than a computer, an Internet connection and a pretty brilliant idea. Gone are the days of actually needing real estate to get your products sold – and [...]
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