When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according to Jana Eggers, CEO of [...]
In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that they are important to you,” [...]
Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In a panel discussion during the [...]
In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called a blog. We’re thankful for [...]
“Over half the world is under 30. They’ve never known the world without the Internet.” When you start a presentation with a stat like that, it’s hard to top it. But Rob Harles, VP of Community for Sears Holding Corp. [...]
On the second day of eTail, the focus of the discussion was on innovation and how to separate yourself from the pack. According to Dell’s Zita Cassizzi, the key to social media is to listen, engage, measure, learn and keep [...]
As we move into a new era, Web 3.0, major retailers have to understand that customers aren’t necessarily going to come to them. Retailers have to find new and innovative ways to get to their consumers and keep them engaged. [...]
Personalization is much more complex than signing onto a site that says, “Welcome Mary.” In fact, online consumers today expect – even if they don’t know they expect it – that a website know them, know their interests, know their [...]
Bill Pryor, COO, Shoebuy.com, sat down with me after his presentation at eTail to talk about why putting the customer first is so important to his business, while at the same time stressing that this is not necessarily the most [...]
Since we’re in the spirit of tweeting, retweeting and blogging here at eTail, we want to bring you a little competition that will test your social media skills and reward them with what else, caffeine! We have a $25 Starbucks [...]
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