Archive for category: etail

Call for Nominations: eTail’s Best-in-Class Awards are Open for Submission!

Call for Nominations: eTail’s Best-in-Class Awards are Open for Submission!

0 Kelly Hushin / October 25, 2011 3:11 pm

Calling all online retailers: it’s time to send us your nominations for the Best-in-Class Awards. For the second year, eTail is helping the retail industry benchmark in four of the hottest areas impacting their business, and yes, the gates are [...]

What Retailers Need to Know About E-Couponing

What Retailers Need to Know About E-Couponing

0 etailblog / March 24, 2011 5:41 pm

After seeing the great post that Melissa Campanelli, editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, wrote from our eTail West event, I reached out to her to see if she and her team would be willing to [...]

Social Media Drives Online Retail Sales-Etailers Talk Strategies

Social Media Drives Online Retail Sales-Etailers Talk Strategies

0 etailblog / March 8, 2011 3:11 pm

After attending our eTail West event at the end of February, Andrew Asch from ApparelNews.net wrote a great summation of his observations about social media and its effect on online retail. He shared his insights on his sight and I’m [...]

Swimwearboutique.com’s Strategies for Planning & Producing Oscar-worthy Video

Swimwearboutique.com’s Strategies for Planning & Producing Oscar-worthy Video

2 Kelly Hushin / March 8, 2011 11:03 am

When you start a presentation by posing the question, “Who here thinks that sex sells?” you’re likely to grab the audience’s attention. Which means you can then pose the next question, “Who thinks that video sells?” Both – unsurprisingly – [...]

eM+C’s Four Hot Topics from eTail

eM+C’s Four Hot Topics from eTail

0 Kelly Hushin / March 3, 2011 4:29 pm

Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well [...]

Gamestop’s Multi-Channel Learnings, from President, Tony Bartel

Gamestop’s Multi-Channel Learnings, from President, Tony Bartel

0 Kelly Hushin / March 2, 2011 9:55 am

Mary Vincent, who writes a blog called Gaming Trends, and is founder and director of Green Star Solution, a business technology strategy and media firm, sat in on Tony Bartel’s Gamestop presentation at eTail. Here’s what she had to say [...]

An Effective Email Marketing Campaign for AirTran Airways: Sending Birthday E-Mails

1 Kelly Hushin / February 24, 2011 10:58 am

It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think people would say, ‘Why do [...]

Social Media Week weighs in on social network marketing from today’s biggest retailers (plus a tip or two from Joan Rivers)

0 Kelly Hushin / February 10, 2011 2:56 pm

As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer, you are interested in fields [...]

Counting down to eTail West 2011 – what are you most excited to learn?

0 Kelly Hushin / February 8, 2011 3:41 pm

We’re getting very, very excited about eTail West – it’s coming up fast and we’re moving even faster to make sure we’re ready! There will be an endless amount of interesting topics discussed on site, but which of the following [...]

How do you balance so many technologies?

0 Kelly Hushin / August 25, 2010 7:34 pm

This article hit close to home for me. A few people in my life, namely one, who shall remain anonymous, have posed the theory that “multi-tasking” via various technological devices in fact hinders productivity, despite its effort to enhance it. [...]