Archive for category: Editor’s Choice

35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts

35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts

0 Kelly Hushin / February 28, 2012 12:22 am

It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO distilled his tips into a [...]

New Retailer Alert: Little Black Bag ‘First Real Social Commerce,’ says Founder

New Retailer Alert: Little Black Bag ‘First Real Social Commerce,’ says Founder

0 Kelly Hushin / February 23, 2012 2:56 pm

New ecommerce venture, Little Black Bag (LBB), derives inspiration from a Japanese retail sensation that surprisingly, is seldom heard of, nor practiced stateside. In Japan, Fukubukuro is easily as well-known and well-anticipated a retail holiday as Black Friday is in [...]

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

0 Kelly Hushin / January 30, 2012 12:54 pm

It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

2 Kelly Hushin / January 23, 2012 9:50 am

You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw, when she came up with [...]

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

0 Kelly Hushin / January 17, 2012 2:42 pm

When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

0 Kelly Hushin / January 9, 2012 2:52 pm

The following was originally published on Retail Online Integration as a specially contributed piece by yours truly. If you missed it there, we’re bringing it to you here now! When I asked Jason Kang, Chief Marketing Officer of Zazzle.com, to [...]

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

0 Kelly Hushin / December 20, 2011 4:24 pm

The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta [...]

Barnes & Noble’s 2 Questions to Ask about Loyalty Programs

Barnes & Noble’s 2 Questions to Ask about Loyalty Programs

0 Kelly Hushin / December 15, 2011 4:42 pm

The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at Barnes & Noble. Amid such [...]

Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without

Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without

2 Kelly Hushin / December 14, 2011 2:39 pm

Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good screen capturing tool is essential [...]

Q&A with Peter Cobb: The Keys to eBags’ Holiday Success

Q&A with Peter Cobb: The Keys to eBags’ Holiday Success

0 Kelly Hushin / December 13, 2011 4:32 pm

by Melissa Campanelli, Editor-in-Chief, Retail Online Integration Special to the eTail Blog eBags’ holiday sales were up 33 year-over-year through Dec. 6, more than doubling comScore’s 15 percent holiday estimate. Here are a few more highlights from eBags this holiday [...]