Archive for category: Editor’s Choice

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

0 Kelly Hushin / January 30, 2012 12:54 pm

It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

2 Kelly Hushin / January 23, 2012 9:50 am

You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw, when she came up with [...]

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

0 Kelly Hushin / January 17, 2012 2:42 pm

When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

0 Kelly Hushin / January 9, 2012 2:52 pm

The following was originally published on Retail Online Integration as a specially contributed piece by yours truly. If you missed it there, we’re bringing it to you here now! When I asked Jason Kang, Chief Marketing Officer of Zazzle.com, to [...]

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

0 Kelly Hushin / December 20, 2011 4:24 pm

The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen great successes with the Delta [...]

Barnes & Noble’s 2 Questions to Ask about Loyalty Programs

Barnes & Noble’s 2 Questions to Ask about Loyalty Programs

0 Kelly Hushin / December 15, 2011 4:42 pm

The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at Barnes & Noble. Amid such [...]

Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without

Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without

2 Kelly Hushin / December 14, 2011 2:39 pm

Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good screen capturing tool is essential [...]

Q&A with Peter Cobb: The Keys to eBags’ Holiday Success

Q&A with Peter Cobb: The Keys to eBags’ Holiday Success

0 Kelly Hushin / December 13, 2011 4:32 pm

by Melissa Campanelli, Editor-in-Chief, Retail Online Integration Special to the eTail Blog eBags’ holiday sales were up 33 year-over-year through Dec. 6, more than doubling comScore’s 15 percent holiday estimate. Here are a few more highlights from eBags this holiday [...]

Because Everyone Likes a Good Facebook Infographic…

Because Everyone Likes a Good Facebook Infographic…

0 Kelly Hushin / December 9, 2011 4:11 pm

We have to thank JESS3 for this adorable Facebook infographic. Because a pictures tells a thousand words…

Top 5 Mobile Commerce Mistakes to Avoid This Holiday Season

Top 5 Mobile Commerce Mistakes to Avoid This Holiday Season

1 Kelly Hushin / December 6, 2011 11:09 am

By Mark Simpson, Special to the eTail Blog You’ve been planning for months for this time of year: the holiday shopping season. Black Friday and Cyber Monday have come and gone, but there is still plenty of time left for [...]