When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]
By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central, discussed how his company’s email [...]
Burton Snowboards is a manufacturer first and foremost, and prides itself on heritage, innovation and connection. All its employees, including its digital team, are “rider-driven,” meaning they are all about the sport of snowboarding. The company has received valuable insight [...]
Ok, fine, so perhaps online video isn’t really a distribution channel of its own when it comes to marketing. But it’s quickly becoming a bigger part of an integrated marketing strategy and helping many of the traditional marketing distribution channels [...]
Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well [...]
It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think people would say, ‘Why do [...]
For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product at the right time at [...]
Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead, it most certainly is not. [...]
We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits us where we will discuss [...]
It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc. At eTail East this year, speakers discussed this issue, including Brandon Proctor, VP, Marketing, Build.com, who talked [...]
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