Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is it? Customer Service. And more [...]
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at Barnes & Noble. Amid such [...]
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the largest publication in the U.S. [...]
We bring you our second edition of weekly posts from our friends at Retail Online Integration. This time we discuss customer feedback – an invaluable asset as it often tells you something that can help improve your customers’ experience. Leave [...]
We’ve found another great blog written by an attendee to eTail West 2011. This time around, we talk customer experience – a hot topic for many of the online retailers at the conference. Wanda Cadigan first posted this on Cactus/blog, [...]
When you start a presentation by posing the question, “Who here thinks that sex sells?” you’re likely to grab the audience’s attention. Which means you can then pose the next question, “Who thinks that video sells?” Both – unsurprisingly – [...]
While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught us that direct marketing fundamentals [...]
was, am and always will be a late adopter of technology. I was one of the last to get a mobile phone (or cell phone as they were more commonly called in 2000). But in November of 2000 I got the top of the line phone: The Motorola Talkabout. I got it at Sprint. I chose Sprint rather unscientifically. My brother had it, so I went with them.
For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product at the right time at [...]
This is kind of a big deal. H&M has become one of the largest budget fashion retailers in the world. That’s my opinion, of course, but judging by the fact that I see one in nearly every city and every [...]
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