Can’t get enough of infographics? They’re just so handy! Here’s one from Milo (which compiled research from a study done by SearchEngineLand.com and one by eMarketer.com) on how consumers are looking for and finding local small businesses, as well as the impact [...]
If your CEO, CMO, CFO (pick a C) hasn’t breathed the term ROI down your neck more times than you can count, we want to know where you’re working! But really, s/he has good reason to – at the end [...]
When Facebook goes public, CEO Mark Zuckerberg will be richer than Microsoft Corp.’s Steve Ballmer and Russian steel billionaire Vladimir Lisin, both twice his age. This is according to an article in the Washington Post, one of an array of [...]
Do customers see your emails in their inbox and automatically hit “delete”? Or maybe they aren’t seeing your email at all? If you’re starting to see the ROI for your email marketing campaign take a tumble, it might be time [...]
I typically put a ban on the answer “analytics” for our ‘One Thing’ Q&A’s. But I must make an exception for Zachary Ciperski, VP of Marketing at CoffeeforLess.com. Why? Because he was actually one of the first ones to answer [...]
According to Portfolio.com, Wal-Mart and Target are working on a hush-hush plan to adopt mobile payments for their stores. We can’t confirm it with any certainty, but we don’t mind spreading a rumor if we like where it’s going… When [...]
Mother’s Day is a holiday made for online shopping. While many of us may not live with our mums, we can surely still think of them and send them something special – particularly when our favorite retailers keep making it [...]
It’s the job of digital marketers to figure out where their industry is going and how customers will respond to the changing digital world. If not us, who will? That’s why it’s so important to get together and talk about [...]
By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching for the “secret sauce” for providing optimized and tailored customer [...]
In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that data, and what does it [...]
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