Articles By: Kelly Hushin

How to Convince Your Team that Less is More in Mobile Marketing

How to Convince Your Team that Less is More in Mobile Marketing

0 February 2, 2012 4:05 pm

It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]

Super Bowl Poll – Who’s Your Pick??

Super Bowl Poll – Who’s Your Pick??

0 January 31, 2012 9:55 am

It’s a simple question, but we are dying to know where your hearts are for this weekend’s big game (or maybe where your money is??…Not necessarily the same!) Seeing that we’re based in NYC you can probably guess where our [...]

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’

0 January 30, 2012 12:54 pm

It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is Lisa Grimm and she is [...]

Get Excited for…Live Streaming @ eTail West (including Guy Kawasaki)!

Get Excited for…Live Streaming @ eTail West (including Guy Kawasaki)!

0 January 25, 2012 2:48 pm

For the second year in a row, eTail will be live streaming some of its super informative and engaging sessions as they take place in Palm Springs. (At the JW Marriott, Palm Desert, to be exact.) We first tried this [...]

3 Steps to Better Optimize Your Tablet Strategy

3 Steps to Better Optimize Your Tablet Strategy

2 January 24, 2012 4:24 pm

By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using tablets to browse, shop and [...]

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site

0 January 23, 2012 9:50 am

You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw, when she came up with [...]

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

0 January 17, 2012 2:42 pm

When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so fast? She has a secret [...]

New Series! Tell us about Your Favorite New Online Retailers…

New Series! Tell us about Your Favorite New Online Retailers…

0 January 13, 2012 3:03 pm

The beauty of launching a business today is that you need little more than a computer, an Internet connection and a pretty brilliant idea. Gone are the days of actually needing real estate to get your products sold – and [...]

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!

0 January 9, 2012 2:52 pm

The following was originally published on Retail Online Integration as a specially contributed piece by yours truly. If you missed it there, we’re bringing it to you here now! When I asked Jason Kang, Chief Marketing Officer of Zazzle.com, to [...]

Last Minute Online Shoppers? Tips to Snag (us) Procrastinators!

Last Minute Online Shoppers? Tips to Snag (us) Procrastinators!

0 December 21, 2011 12:39 pm

It is scary to even type this but there are three days until Christmas. Gulp. You probably feel this same numb panic/guilt/stress – call it what you may – if you’re anything like me and have, oh, most of your [...]