A MediaMind study shows that click-through rates on mobile ads are nine times higher than click-through rates on online banner ads. As retailers expand into the world of mobile advertising, they want to know what works and what doesn’t to [...]
A retailer’s website is its digital flagship and should represent the brand as effectively as its brick and mortar storefronts. Here’s what a few luxury retailers are doing to bring people into their digital channels as alluringly as they’ve done [...]
According to the 2012 American Express Global Customer Service Barometer, three in five customers believe that businesses have not increased their focus on customer service. Nearly one in three people surveyed felt that businesses were doing less than they had [...]
Retaining existing customers is always cheaper than recruiting new ones. According to Chris Wagner, VP of Marketing for InfoCision Management Corporation, retention is six to 10 times cheaper than recruiting. But don’t confuse what a loyalty strategy is all about. [...]
A recent Forrester Consulting survey found that 81 percent of CIOs plan to develop strategies for cloud transitions within the coming year. Are the risks of cloud computing worth the potential improvements to the bottom line? The answer, overwhelmingly, is [...]
Every retail employee knows the phrase: “You don’t have it in stock? I’ll just get it online.” As a way of capturing the sale, many brick-and-mortar stores are setting up ship-to-home orders for customers. The orders are filled from the [...]
Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a media and market research company, [...]
Any profile of a group buying website details both the positives and the negatives of utilizing the method. On the one hand, you have to offer a deep enough discount to attract a sufficient number of customers. On the other [...]
Starbucks’ CEO Howard Schultz is known for involving team members in the decision-making process at his company. When employees have a stake in authorship, they also feel a stake in the outcome, goes the theory. Integrating the voice of the [...]
By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled with the number of marketing [...]
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