Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President, David’s Bridal, the number of [...]
When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he said, has a market capitalization [...]
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as retailers find that it can [...]
It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO distilled his tips into a [...]
New ecommerce venture, Little Black Bag (LBB), derives inspiration from a Japanese retail sensation that surprisingly, is seldom heard of, nor practiced stateside. In Japan, Fukubukuro is easily as well-known and well-anticipated a retail holiday as Black Friday is in [...]
by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of the several moving parts involved. [...]
Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much info out there about SEM these days that it can [...]
Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is it? Customer Service. And more [...]
By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report by ComScore, Inc. found that [...]
It’s a common flaw of marketers to want to shove everything possible in front of their customers. The more opportunities I give them to buy, the more likely they’ll do SOMETHING, right? We think, wrong. By now you probably agree. [...]
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