eTail TV

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

January 17, 2012

When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a [...]

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

December 20, 2011

The travel industry has an easier time figuring out what that “killer mobile app” is [...]

Barnes & Noble’s 2 Questions to Ask about Loyalty Programs

December 15, 2011

The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess [...]

Getting Back to the Basics of Good Ecommerce: Aeropostale’s “5 P’s”

June 7, 2011

According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to [...]